Gift giving, for men, means avoiding rejection
(HealthDay News) -- Men looking for Valentine's Day gifts are most concerned with finding something that is least likely to be rejected, and that often means jewelry, according to a shopping behavior expert.
"Women like jewelry -- or at least men think they do -- and men want reassurance that their taste in jewelry is not poorly judged," Nelson Barber, an associate professor of hospitality management at the University of New Hampshire, said in a university news release.

























